Brand value assessment of 23.239 billion yuan,

Ranked 366th on China’s 500 Most Valuable Brands list,

The ranking improved by 15 places, the brand value increased by 5.7 billion yuan, and it has been on the list for 5 consecutive years.

Compared with 10.651 billion yuan in 2020, the brand value has doubled——

June 2024

Chubang, which has always been low-key, submitted an eye-catching "report card".

Ranked among China's 500 most valuable brands.

This is the core demonstration of the strength of Chubang Enterprise.

It is the recognition of the forefront position of the kitchen industry from all walks of life.

It is also an authoritative expectation for the unlimited development potential of Kitchen State in the future.

Shortlisted for the China Brand High-end Bureau

Which Chinese brands have more development potential? The list of China's 500 most valuable brands selected by World Brand Lab gives the answer.

With more than 20 years of experience in the field of brand value assessment, as the world's leading brand consulting, research and evaluation organization, World Brand Laboratory has become one of the most authoritative and influential assessment organizations in the industry and a benchmark for measuring brand value.

KitchenBang can be ranked among the 500 most valuable brands in China, and is on the list together with leading brands in various major industries. It has stood out in this fierce brand competition and has never been an unknown person.

Meiweixian originated from the Xiangshan Sauce Garden in the early 20th century. It started as a handicraft workshop and has gone through public-private partnership and institutional reform. After a hundred years of struggle and development, the company has gradually grown from a small sauce garden to a leading enterprise in the condiment industry. Since registering the ChuBang trademark in 2003 and launching a series of products, in just 20 years, ChuBang has experienced rapid and high-quality development. Its products are sold well all over the country, and its brand influence covers both domestic and overseas markets. From 2020 to 2024, it has been in the market for five consecutive years. It has been listed on China's 500 most valuable brands, with the brand value assessed to reach 23.239 billion yuan in 2024. It has become a star-studded well-known brand and has been shortlisted for China's high-end brand bureau.

In the commercial field, not all companies with a rich history will naturally become the leading brands in the industry. In the century-old enterprise development, while promoting the inheritance of traditional culture, it can become a unique taste and beautiful memory in people's lives. What has Chubang done right?

Continuously growing amidst changes in different periods, and being able to make correct strategic choices at every major juncture encountered in development, this is the invincible model of Chubang.

Centuries of inheritance and upward growth

Seasonings are in close contact with consumers’ daily lives, and the competition in the market is more frequent and concrete. What kind of winning strategy does it take to stand out in the seasoning world? Can it always grow upward?

On the road to innovation-driven high-quality development, Chubang has always been a diligent runner. In 2024, the management of ChuBang creatively proposed the strategic goal of "rebuilding a new ChuBang" and started a new journey of ChuBang's development.

High-quality development requires innovation. Chubang proposed to focus on the development of main sales and promoted products such as soy sauce, oyster sauce, chicken powder, etc., increase technological innovation, and optimize product portfolio. Since then, Chubang has reshaped the brand recognition of "Chubang = kitchen condiments" based on basic condiments, making the development path of Chubang a leader in gourmet food more firm and clear.

Only by relying on product innovation and opening up new tracks can we seize the opportunity and win the future. Relying on extraordinary market insights, Chubang has keenly captured that healthy eating and convenient use are becoming mainstream consumer demands. To this end, KitchenBang has adjusted its thinking and launched a series of healthy condiments with "zero added, reduced salt, organic", as well as portable condiment packaging such as squeeze packaging.

The consumer-oriented Chubang Lingxian family series of condiments has become a favorite among consumers as soon as it was launched. As the new market space has been successfully opened up, the industry track to win the future has been predicted in advance and intelligently locked by Chubang.

Oriental sauce’s global ambitions

Maotai Xiang Chubang, the taste of China, is a great oriental brew.

Deeply cultivating the Chinese condiment market, standing in the C-position of the Chinese condiment market, providing Chinese families with Chinese flavors and providing table surprises is only the first step of CHUBANG's global ambition.

"The taste of kitchen spreads to the world, and the country leads the new concept of food." To become the leader of global condiments, ChuBang's vision of high hopes points directly to the "sea of stars" of globalization.

The Chinese "taste" brewed with ingenuity serves global consumers. Let the oriental sauces born from Chinese food culture be tasted and familiar to consumers around the world. With the help of overseas sales of Chubang’s seasoning products, we can inherit and promote Chinese traditional culture on a global scale and reshape the international influence of Chinese condiments. This is the original intention of Chubang’s brand to develop overseas, and it is also the reason behind Chubang’s leap-forward development. Strong driving force.

From being at the forefront of China to being a global leader, the era of "kitchen tastes like the world" is coming.