Recently, the "World Brand Lab" announced the results of the 2024 "China's 500 Most Valuable Brands" survey in Beijing. World Brand Lab is the world's leading brand consulting, research and evaluation organization. The laboratory measures brand value from three evaluation dimensions: average business revenue, brand added value index and brand strength coefficient within three years, and selects a number of top brand lineups from multiple popular Chinese brands.
With the continuous improvement of its brand power, product power and reputation, Chubang was once again selected into the list of "China's 500 Most Valuable Brands" with a brand value of 23.239 billion yuan, ranking 366th on the list! Compared with last year, the ranking improved by 15 places and the brand value increased by 5.7 billion yuan.
Since 2020, Chubang has been on the list of "China's 500 Most Valuable Brands" for five consecutive times. In the past five years, Chubang's brand value has more than doubled, becoming one of the fast-growing Chinese brands. This is not only an affirmation of Chubang's quality and influence, but also a testimony of the brand's deep penetration into the market and continuous innovation. Behind this honor is Chubang's unremitting pursuit of brand strength and reputation, as well as its firm practice of the concept of healthy seasoning.
Brand value strength display
In China's condiment industry, Chubang has long been among the first-tier brands. In the 2024 China Brand Power Index SM (C-BPI®) evaluation, both the soy sauce and oyster sauce categories ranked among the top three. The impressive performance reflects Chubang’s brand leadership.
As a century-old brand, Chubang inherits the intangible cultural heritage techniques of southern soy sauce brewing. From the strict selection of raw materials to the excellence of the process, it ensures the flavor and quality of each product and creates the "Chubang taste". Over the years, Chubang has continued to focus on its main sales products such as soy sauce and chicken powder, while also developing potential products, covering more than 10 categories such as oyster sauce, sauce, cooking wine, and vinegar. The "Churbang Fresh Family" continues to bring fresh food to thousands of families. Live product power.
Innovative seasoning leads food fashion
KitchenBang keenly captures the changing needs of consumers and actively develops healthy condiments, from salt-reduced soy sauce to organic products to zero-added series products. These innovative products not only satisfy consumers' pursuit of healthy diet, but also open up new market space for Chuban, demonstrating Chuban's forward-looking and innovative capabilities as an industry leader. With the optimized combination of multiple categories, the brand image of the Chubang Xianxian family will gradually be upgraded, and brand recognition will be given a new interpretation.
Delicious inheritance and word-of-mouth testimony
Inheritance and innovation are Chubang's constant pursuit. Chubang brand has successively won honorary titles such as "Chinese Time-honored Brand", and has been included in the Guangdong Province Postdoctoral Innovation Practice Base, Zhongshan City Intangible Cultural Heritage Project Protection Unit, etc. Chubang actively fulfills its social responsibilities and has actively supported Zhongshan City’s “Ten Thousand Charity Walks” activities, poverty alleviation and mutual aid and other social welfare undertakings over the years. At the same time, the brand globalization strategy is steadily advancing, and it is determined to become the leader of global condiments, spread the brand culture and delicious food to all parts of the world, and let more people enjoy the charm of authentic delicious food.
Starting from 2023, the Chubang brand has embarked on a new journey of development. A "New Chubang" covering multiple connotations such as a new team, new strategy and new culture has appeared in the public eye. The 2024 KitchenBang Family Festival - "My family's health is my happiness" goes into the lives of consumers, bringing the life experience of high-quality condiments to thousands of families.
Whether it is the inheritance of classics or innovative attempts, Chubang will continue to unswervingly walk on the road of equal emphasis on health and deliciousness in the future, bringing more surprises to thousands of families on the table, and creating more surprises for every consumer. A healthy and wonderful eating experience.
