Chinese families have a good impression of the CHUBANG brand from their daily lives. Using ChuBang every day will increase the joy of cooking. My cooking skills are improving like a stack of buffs, and my taste seems to have opened up the two channels of Ren and Du. I have a new understanding of healthy eating. I have learned to actively refuse high-oil and high-salt foods, and fast food takeout has become unsatisfactory.

Consumers can find out which new items KitchenBang has launched and which benefits it has prepared. Out of daily concern, consumers can find out. Recently, Chubang was selected into "China's 500 Most Valuable Brands" for the fifth time, ranking 366th on the list with a brand value of 23.239 billion yuan! This kind of hot knowledge gives users a sense of premium when serving home-cooked dishes of Chubonzo flavor from the kitchen.

Consumers understand that behind the "China's 500 Most Valuable Brands" are specific products and services of outstanding quality. This seasoning brand that is imported every day is not only their own choice, but also the public's choice.

Chubang special seasonings make your family healthier

The fresh and bright green grid symbol and the naive gourd bottle are the most familiar "kitchen countries" in the eyes of consumers. As visual symbols, they can always make people shine in front of the counter.

In the minds of consumers, Chubang is the endorsement of high-quality, delicious, nutritious and healthy seasonings. The highly praised "Chu Bang Ling Xian Family" always has a place beside the stove in every household, covering 10 categories such as soy sauce, chicken powder, oyster sauce, sauces, etc. It is like Doraemon's treasure chest, with all the flavors you want. At your fingertips.

Chubang's healthy seasoning concept satisfies the current situation of modern families saying goodbye to the over-saturation of oil, salt, sugar and additives, returning to nature and freshness, keeping the taste exquisite and pure, and the light and refreshing seasoning proposition opens another window for the public's taste.

In early 2024, Chubang’s 30% salt-reduced special light soy sauce will be launched. The feature of reducing salt without reducing freshness realizes the function of scientific salt reduction, and makes up for the lack of salty taste with full umami taste, so that the elderly and children can not be picky eaters and eat less salt and more meals.

With the rise of healthy and zero-added diet trends, Chubang launched Chubang’s zero-added premium fresh soy sauce in June this year. This light soy sauce contains only 6 raw materials including non-GMO defatted soybeans, edible salt, and wheat, with 0% added ingredients. Preservatives (potassium sorbate, sodium benzoate) and sweeteners (sucralose). Also on the market at the same time are two products, Chubang balsamic vinegar and Chubang zero-added Zhenjiang mature vinegar. The pure commitment of zero-added vinegar has entered thousands of households, allowing every meal to take care of the perfect balance of health and deliciousness.

Chubang National Sauce emphasizes family concept

On May 15th, the 2024 KitchenBang Family Festival will enter the eyes of consumers. Everyone heard the initiative of "Chubang calls you home for dinner" and also realized that the combination of healthy seasoning and creating a family atmosphere is the unique concept advocated by Chubang.

Every time we launch a new product or activity, we will think: "What kind of connection do we want to establish with consumers?" Healthy and easy-to-use seasonings will package the cooking time into a meal with the right color, flavor and flavor to be presented to the family. "Today's food is delicious" can often start a conversation among people at the table, and the idea of "it's better to eat healthy at home" will often get everyone's nod.

ChuBang has gone deep into users’ home lives and found that the dining table is the best setting for family members to put down their mobile phones and start face-to-face. Communication is just like eating, and speaking is the first step. A compliment about a meal can set the tone at the dinner table and can often be a good start to the day at home.

Therefore, the concept of creating a family atmosphere has gradually become clear in Chubang's product positioning. Chubang not only makes condiments, but also makes life condiments that are responsible for each user's family.

It is out of this idea that the planning activities of the 2024 KitchenBang Family Festival are all centered around the family dining table, starting from specific scenes, paying attention to busy young people, paying attention to the elderly who have set the dishes and chopsticks at home waiting for the doorbell to ring, and those who are unable to study abroad. Students who often go home to visit, etc., ChuBang turns the emotions of sympathy and expectation into the initiative of returning to the family table and injects them into products and activities, making them more touching and sentimental.

Chubang Life Seasoning understands office workers better

The Chubang brand has created "Chubang Taste" accounts on multiple platforms such as Douyin, WeChat, and Xiaohongshu. We continuously update cooking instruction videos to communicate with thousands of office workers about three meals a day.

From ordering food on mobile APP to buying oil, salt, sauce and vinegar, it is the only way for young people to live independently. This independence starts from the day you go to work.

Take the "post-00s" as an example. They have lived a refined life since they were young, and eating takeout is unhealthy. The most cost-effective way is to learn to make their own food and clothing.

"Cooking Taste" starts with teaching and assists office workers of all ages to master the kitchen. It uses healthy, fashionable and easy-to-use methods to pave the way for enthusiasts to improve their cooking skills from different dimensions.

It's as simple as how to eat fried rice with leftovers and home-made fried dough sticks in a fashionable way, to how to make spicy crab and sweet and sour fish with authentic taste. We teach office workers how to cook step by step. Sometimes they are encouraged to use their wild imagination to develop their own dishes, and they are constantly encouraged with fan benefits to help them learn to cook and fall in love with cooking.

CHUBANG has penetrated deeply into the psychology of users, allowing more and more office workers to join our camp of cooking enthusiasts. The "post-00s generation" sincerely realize that there is a difference between carrying a bottle of CHUBANG salt-reduced light soy sauce and a box of takeaway home. The mentality is completely different. I spontaneously fill my stomach with actions. Not only do I get rid of the sense of resignation of ordering takeout, but I also experience the wonderful energy of fighting a healthy battle when I get home from get off work.

Even those born in the 1990s who have been cooking for a few years have become more refined in their slightly rough dining table ideas inspired by the "taste of the kitchen". Many of them have become masters of cooking, and even masters of cooking. People, while feeding their children, they also established a beautiful personality of "very talented" in the eyes of relatives, friends and colleagues.

Chubang Taste of China, the real seasoning powerhouse

After a hundred years, Chubang has developed into a first-line brand in the domestic condiment industry. With the help of a national sales network, its products are sold all over the country, and its market share ranks among the top in the industry.

In 2024, the China Customer Recommendation Index (C-NPS®) was released. The four major categories of Chubang soy sauce, oyster sauce, sauces and vinegar have all achieved remarkable results. Among them, Chubang’s soy sauce and sauce categories are both on the list. to the second place on the list; and in the 2024 China Brand Power Index (C-BPI), the soy sauce category and oyster sauce category won the third place.

In the process of inheritance and development, Chubang has successively won honors such as "Chinese Time-honored Brand" and "High-tech Enterprise" for its southern soy sauce brewing intangible cultural heritage skills, and has been included in the Zhongshan City Intangible Cultural Heritage Project Protection Unit.

Chubang uses fashionable concepts, rigorous attitudes and excellence in craftsmanship to create the flavor and quality of its own products. "Chubang taste" has become the choice of hundreds of millions of Chinese families.